Principal Product Manager

Job Information

Employement Type:
Full time
Location:
usa
Source:
Remotive
Company:
viantinc
Tags:
ai research lead product media management next advertising
Date posted:
August 27, 2025

viantinc

WHAT YOU’LL DO

Viant is seeking a Principal Product Manager, Viant AI Products to lead the vision, strategy, and execution of our Viant AI Suite—an award winning set of innovative AI-powered advertising products that transform the way advertisers plan, buy, and optimize media. In this role, you will define and build the next generation of AI capabilities that fuel Viant’s vision for fully autonomous advertising. You’ll create exciting cutting edge products that harness the power of AI to drive efficiency, performance, and measurable outcomes for customers. You'll play a critical role in developing features that empower advertisers with AI - smarter tools, sharper insights, and stronger performance.

THE DAY-TO-DAY

Own and drive the strategy, roadmap, and execution for the Viant AI Suite within Viant DSP.

Lead end-to-end product management efforts, from research and discovery through definition, delivery, and iteration.

Collaborate with data science, engineering, design, and external customers to identify opportunities where AI can solve complex challenges, from smarter media planning to fully automated campaigns management and optimization.

Define and prioritize requirements for AI-powered products and features

Manage dependencies across Viant’s technical environment and ensure timely delivery of AI products to market.

Conduct in-depth research on competitive AI/ML advancements within ad tech and programmatic platforms.

Communicate product performance through AI-specific KPIs (e.g., lift in campaign efficiency, accuracy of predictive models, cost savings from automation).

Champion a customer-first mindset, ensuring every AI product delivers tangible business value.

GREAT TO HAVE

7+ years of experience in product management, with a proven record of delivering successful products.

4+ years of experience in online advertising, ideally within DSPs or related ad tech platforms including media planning, campaign management, optimization, targeting, modeling, and personalization.

Demonstrated ability to solve complex problems using structured, data-driven reasoning.

Strong understanding of generative AI applications and frameworks .

Experience working with cross-functional teams including engineers, data scientists, and designers.

Familiarity with programmatic ecosystems, including Ad Networks, Exchanges, RTB, DSPs, SSPs, DMPs, onboarding, and identity management platforms.

Excellent communication skills with the ability to clearly articulate AI-driven outcomes to both technical and business stakeholders.

LIFE AT VIANT

Investing in our employee’s professional growth is important to us, but so is investing in their well-being. That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include fully paid health insurance, paid parental leave and unlimited PTO and more.

Not the right position for you? Check out our other opportunities!

Viant Careers

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About Viant

Viant Technology Inc. (NASDAQ: DSP) is a leader in CTV and AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viant’s omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best AI-Powered Advertising Solution and Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s AI Excellence Award. Learn more at viantinc.com.

Viant is an equal opportunity employer and makes employment decisions on the basis of merit. Viant prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, reproductive health decision making, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. Viant also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.

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